Bad Bunny makes history with Super Bowl LX halftime show
Bad Bunny leads unforgettable Latin celebration at Super Bowl LX
Joel Casillas
2/9/20261 min read
From skepticism to standing ovation
When Bad Bunny was announced as the Super Bowl LX halftime performer, doubts quickly followed. Comparisons to legendary acts like Michael Jackson fueled skepticism.
Yet, recent halftime shows had struggled to meet expectations, making this performance a defining moment.
A symbolic and cultural opening
The show opened with a harvest-themed intro, symbolizing Latin roots and hard work. From there, Levi’s Stadium turned into a vibrant celebration of Latin American culture, backed by the message “There is nothing stronger than love.”
Special guests and cultural storytelling
Appearances by Lady Gaga and Ricky Martin sparked conversation, but the focus remained on storytelling, culture, and identity, rather than sheer spectacle.
A defining moment
Bad Bunny delivered more than a halftime show. He delivered a cultural statement, proving that Latin culture belongs at the center of the world’s biggest stages.